

| PURPOSE/USE | TYPE OF DATA | LEGAL BASIS |
|---|---|---|
| To register you as a new customer or to enable you to create a user account | (a) Identity (b) Contact | (a) Performance of a contract with you (b) Necessary for our legitimate interests (to maintain our relationship with you) |
| To process and deliver your order including: (a) Manage payments, fees and charges (b) Collect and recover money owed to us | (a) Identity (b) Contact (c) Financial (d) Transaction (e) Marketing and Communications | (a) Performance of a contract with you (b) Necessary for our legitimate interests (to recover debts due to us) |
| To manage our relationship with you which will include: (a) Notifying you about changes to our terms of use or privacy policy (b) Dealing with your requests, complaints and queries | (a) Identity (b) Contact (c) Profile (d) Marketing and Communications | (a) Performance of a contract with you (b) Necessary to comply with a legal obligation (c) Necessary for our legitimate interests (to keep our records updated and manage our relationship with you) |
| To enable you to partake in a prize draw, competition or complete a survey | (a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications | (a) Performance of a contract with you (b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business) |
| To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) | (a) Identity (b) Contact (c) Technical | (a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and comply with our contractual or legal obligations) (b) Necessary to comply with a legal obligation |
| To deliver relevant website content and online advertisements to you and measure or understand the effectiveness of the advertising we serve to you | (a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications (f) Technical | Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy) |
| To use data analytics to improve our website, products/services, customer relationships and experiences, to measure the effectiveness of our communications and marketing, to develop our tools, services and algorithms and to develop our internal processes | (a) Technical (b) Usage | Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy) |
| Where required by law, we rely on your consent to deploy cookies or similar technologies on your device or to read information on your device except where necessary for essential services. | ||
| To send you relevant marketing communications and make personalised suggestions and recommendations to you about goods or services that may be of interest to you based on your Profile Data | (a) Identity (b) Contact (c) Technical (d) Usage (e) Profile (f) Marketing and Communications | Necessary for our legitimate interests (to carry out direct marketing, develop our products/services and grow our business). In some instances, we will rely on your consent, having obtained your prior consent to receiving direct marketing communications |
| To carry out market research through your voluntary participation in surveys | Necessary for our legitimate interests (to study how customers use our products/services and to help us improve and develop our products and services). | |
| To ensure the proper administration of our business, including to: keep appropriate records; resolve complaints; enforce our terms; debt collection; and similar purposes. | All personal data as is necessary and proportionate | Necessary for compliance with our legal obligations, to establish, exercise or defend legal claims and necessary for our legitimate interest in the proper administration of our business and protecting our reputation |
| To verify your identify, to prevent or detect money laundering. | (a) Identity (b) Contact | Necessary for compliance with our legal obligations in the context of money laundering regulations. |
| To engage our third-party service providers and advisors who may process your personal data on our behalf or otherwise to facilitate the provision of our business services and the fulfilment of essential service functions including cloud storage, telecommunications, information security, professional advice and other services. | All personal data as is necessary and proportionate | Necessary for our legitimate interest in providing our services and running our business. |
| Processing and sharing your personal data in connection with legal claims, law enforcement including the prevention and detection of crimes including fraud and regulatory requests. | All personal data as is necessary and proportionate | Necessary for compliance with our legal obligations, to establish, exercise or defend legal claims or for our legitimate interest in complying with best practice. |
| To share data with another organisation in accordance with the law for the purposes of a joint venture, collaboration, merger or acquisition. | All information as is lawful, necessary and proportionate | Necessary for our legitimate interest in engaging in activities to promote our business and complying with our legal obligations. |
We may process your personal data for other purposes which are compatible with the existing ones. However, we will obtain your prior consent for any new purpose where required by law.
DIRECT MARKETING
During the [registration] process on our website when your personal data is collected, you will be asked to indicate your preferences for receiving direct marketing communications from GoldBase via email, sms (if applicable), telephone (if applicable), post (if applicable).
We may also analyse your Identity, Contact, Technical, Usage and Profile Data to form a view which products, services and offers may be of interest to you so that we can then send you relevant marketing communications.
THIRD-PARTY MARKETING
We will get your express consent before we share your personal data with any third party for their own direct marketing purposes.
OPTING OUT OF MARKETING
You can ask us to stop sending you marketing communications at any time by following the opt-out links within any marketing communication sent to you or by contacting us via email at contact@goldbase.io.
If you opt out of receiving marketing communications, you will still receive service-related communications that are essential for administrative or customer service purposes.
DISCLOSURES OF YOUR PERSONAL DATA